Download! Service Big Marketing Mistake
There’s an interesting recent article at the Guardian on app stores. I found one part, taking about Ovi, particularly interesting…
"The store will combine its legacy software distribution channels such as the Download! service, which has been pre-installed on more than 200 million phones. However, only a fraction of those phones have ever been used to buy a programme through the service, which was only lightly advertised by Nokia. "It’s probably one of the biggest marketing mistakes in the mobile industry," said Lee Williams, a former Nokia executive who runs the Symbian Foundation"
In November 2007, I flagged the Download! client as a lost opportunity, well before the Apple app store existed.
