OS Branding
There’s a thought provoking article at Datamation on Why Android Could Fail. One of the arguments is that there’s no one brand. The ‘Android’ brand won’t be recognisable to consumers and phones will be sold under phone OEM or operator branding.
I am not so sure about this. It could be argued that selling under multiple well-known brands might actually increase sales. In fact, as I mentioned in a recent post, the reason Microsoft has never had a ‘Microsoft phone’ is that they believe high volume (i.e. Mass market as opposed to niche multi-million products) depends on multiple (geographical and OEM) points of manufacture.
I think that we have to look to other similar technologies to see successful ‘internal’ or ‘used’ branding schemes and how they are promoted. ‘Intel Inside’ comes to mind as well as Windows itself. Outside IT, banks also piggyback on the branding of say Visa or Mastercard to sell their own products.
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