One of the problems I continually see is that mobile sites and applications have problems getting noticed. They get users but not enough to make them financially viable. This got me thinking how to leverage existing users to get more users.
In my spare time, as a hobby activity, I have been working on a mobile link exchange. It allows text links to be placed on mobile web sites or within applications. Each request for ads returns two ads. Showing someone else’s ad gets you a credit for displaying ads on yet someone else’s site or application. So, for every view by your end user, you get up to two ads shown on other sites or applications.
I am looking for a few people to try it out. It works on wml, xhtml, iPhone, Symbian, Android, Blackberry and Windows Mobile. In fact, it’s possible to swap ads on one platform for ads on another. It’s also possible to target ads by country and network operator.
I’ll post another time on how it was built. I had to think carefully about supporting lots of requests per second as well as serving ads very quickly. I wasn’t able to use CGI (php or perl) nor conventional databases.
Meanwhile, if you are interested in being one of the first people to give it a try, free of charge (the final service will also be free), then please contact me at firstname.lastname@example.org explaining who you are and a bit about your mobile site or application.