Nothing to Point To
There’s a thought provoking post at Little Springs Design on ‘Are you wasting your mobile advertising dollars?’ The gist of it is that too many mobile adverts end up pointing to content (sites) that don’t render well or have little to do with the original advert.
I thought about this a while ago when I was implementing the Mobile Advert Network. It’s all well and good having adverts but where do people point to? This isn’t too difficult to solve when the thing being advertised is also a mobile-related product or service (Mobile Advert Network is like this with its link swapping nature) but what about when brands or non-mobile produces/services need to be advertised? I think there’s a gap in the market for someone to create compelling device specific landing pages and combine corresponding services (like coupons?).
Related to this is whether we should need mobile specific pages at all. Some people believe in ‘one web’ where smartphones should just render normal web pages. Other people still believe in mobile optimised pages. Which way will it go? The latest taptu metrics suggest that, despite smartphones’ increasing capabilities, mobile specific pages are increasingly being created.
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