Which Platform?
A few days ago someone emailed me saying they are entering the mobile app market and wanted my opinion as to what is a good platform to target. Here are the main things people usually consider…
- Geography - Some platforms are more popular in some countries than others
- Capability - Some platforms can’t do some things
- Demographics - eg. Some platforms are used more by enterprise
- Capability - What can you program and have a passion for?
- Market - Some platforms have better routes to market
- Timing - Some platforms are more for the future than for now, some are for now, others are re-inventing themselves
So, the answer is ‘It depends’.
As I have previously mentioned, you also need to think about how supporting just one mobile platform might alienate customers who don’t have that platform. It’s something to consider given that many companies are rushing to create iPhone apps for what is effectively a small percentage of their customers.
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