Archive for the 'Advertising' Category

Mobile Ad Blocking Circumvention Tips

Monday, November 26th, 2012

GoMoNews has an article on Ad blocking software causes stir in mobile industry. The article is about Ad Blocker Plus that, until now, has been used on the desktop to filter out ads and popups in the web browser.
The controversy is that Ad Blocker Plus is now available for Android and is blocking ads in […]

Mobile Advertising Market Map

Friday, November 9th, 2012

If you are using or considering mobile advertising you should take a look at Mobyaffiliates Mobile Advertising Market Map. 

 
                              
 

Related Articles:Apps Replacing SearchAffiliate Networks and MobileInMobi StatisticsMobile Ad Calls to ActionMobile AdvertisingMonitising the Mobile Internet

Host Your Own Ad Server

Monday, October 29th, 2012

If you are considering or using an ad-funded model, you might like to take a look at mAdserve the new open source Ad Server for publishers. The iOS and Android SDK together with open source php server code allows you to host your own ad server connecting to over 31 global and local ad networks. 
 

Hosting […]

Retailer Mobile Stores

Friday, October 8th, 2010

Advertising Age has a thought provoking article on how Retailers Worldwide Struggle to Keep Up With M-Commerce Demands.
I think the real problem is that it’s not that easy to take your existing web-based store and create a mobile version. As the article says, the UK’s large retailer such as Marks & Spencer and John Lewis […]

Retailers and Mobile

Friday, July 23rd, 2010

Forbes Insights has a great new free report ‘Retail’s Mobility Imperative’, sponsored by Research In Motion, on retailers’ mobile strategies. The report is based on an ‘an exclusive survey of more than 300 executives at top U.S. retailers (multi-location chains with annual revenues of $100 million-plus).’

Mobile Advertising Supply, Demand and Income

Friday, May 21st, 2010

Robin Jewsbury has an useful post on mobile advertising on the Forum Nokia Blog. He describes his experiences of using mobile advertising and why he uses more than one advert provider to improve income.
Robin mentions the main problem with mobile advertising - scaling. Whether you are using adverts, providing them or in some mobile operations, […]

Mobile Advert Network is Live

Thursday, February 4th, 2010

Earlier in the week I mentioned my new free mobile link exchange. Well, today it went live at MobileAdvertNetwork.com. There’s a press release at PR Log.

 You can join via the registration page. New registrations are moderated but after that, new ads aren’t and are shown immediately. The Platform APIs page explains how to go about […]

Mobile Link Exchange

Tuesday, February 2nd, 2010

One of the problems I continually see is that mobile sites and applications have problems getting noticed. They get users but not enough to make them financially viable. This got me thinking how to leverage existing users to get more users.
In my spare time, as a hobby activity, I have been working on a mobile […]