Advertising Age has a thought provoking article on how Retailers Worldwide Struggle to Keep Up With M-Commerce Demands.
I think the real problem is that it’s not that easy to take your existing web-based store and create a mobile version. As the article says, the UK’s large retailer such as Marks & Spencer and John Lewis […]

Forbes Insights has a great new free report ‘Retail’s Mobility Imperative’, sponsored by Research In Motion, on retailers’ mobile strategies. The report is based on an ‘an exclusive survey of more than 300 executives at top U.S. retailers (multi-location chains with annual revenues of $100 million-plus).’

Robin Jewsbury has an useful post on mobile advertising on the Forum Nokia Blog. He describes his experiences of using mobile advertising and why he uses more than one advert provider to improve income.
Robin mentions the main problem with mobile advertising - scaling. Whether you are using adverts, providing them or in some mobile operations, […]

Earlier in the week I mentioned my new free mobile link exchange. Well, today it went live at MobileAdvertNetwork.com. There’s a press release at PR Log.

 You can join via the registration page. New registrations are moderated but after that, new ads aren’t and are shown immediately. The Platform APIs page explains how to go about […]

One of the problems I continually see is that mobile sites and applications have problems getting noticed. They get users but not enough to make them financially viable. This got me thinking how to leverage existing users to get more users.
In my spare time, as a hobby activity, I have been working on a mobile […]

There’s a thought provoking article at Online Media Daily on how, in a recent Continental Airlines study, mobile web ads were more effective than in-app ads.
The article nor Continental Airlines explain why this is the case. Maybe people implicitly expect to browse to other sites when using a web browser as […]

Last night’s MoMo London, at Thomson Reuters, was on Monetisation through Advertising. There were presentations by Ray Anderson (Bango), Shan Henderson (Vodafone), Claire Valoti (Mindshare) and Russell Buckley (Admob).
Here are some points I took away from the event…

From an advertising agency perspective, there are currently too many layers/parties needed to get things done.
The current high […]