TrendForce Smartphone Research

trendforceTrendForce has new research that shows that Samsung smartphone shipments are in decline while Chinese OEMs are making larger market share gains…

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What does this mean for developers? While Samsung is still very strong, over time we will have to broaden our device testing portfolio to include more of the long tail of devices. The good news is that such devices will be less expensive than the high end Samsung devices we have been used to having to purchase in the past.

Demand for New Smartphones Dropping

argusinsightsArgus Insights has a new free report (PDF) on how ‘Consumer Smartphone Demand is Plummeting
Despite the Introduction of Flagship Phones’. The report says…

New phones are typically a vague improvement on old ones, with better cameras, memory, etc., but these small improvements are failing to create urgency for consumers to upgrade right away. “

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This might be seen as good news for developers. It’s unlikely the installed base is falling. We might get a period of relative stability where we won’t have to keep testing on newer devices. However, there is also a counter-argument that people mainly try new apps when they get a new phone.

Windows Phone 24.3% Compound Annual Growth up to 2019?

IDC has some new research that roughly correlates with GfK in that smartphone shipments are expected to grow 11.3% in 2015.

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IDC has predictions up to 2019 when it expects both iOS and Android to grow less, with iOS having the lesser year on year growth. They also predict, without substantiation, that Windows Phone will see a 24.3% compound annual growth.

GfK Smartphone Sales and Predictions

gfkGfK has research into Q1 smartphone shipments split by region. Smartphone sales are up 8% year on year driven by the continued growth of larger screen devices.

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A new insight is that 4G is rapidly gaining share and surpassed 50% of the global handset market for the first time. GfK expect smartphone sales growth to be 10% over the next year.

336 million Smartphones Shipped Worldwide in Q1 2015

IDC has new research showing 336.5 million smartphones were shipped worldwide in the first quarter of 2015. Samsung has overtaken Apple as the leading vendor.

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There’s no mention of the mobile OS market share in this press release but, looking at the above graph, it’s likely to be relatively unchanged compared to previously.

Smartphone Shipments Cause Mobilegeddon

idc.gifIDC have some new research that shows how smartphone shipments are already much larger than for desktops and laptops and how the difference is likely to become even larger in the near future.

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Expect more and more companies to develop for mobile first. It also explains Google’s “Mobilegeddon” changes coming April 21 when Google will have a great search engine result shuffle based on mobile-friendliness. However, the end goal for Google is probably to be able to target mobile and non-mobile ads more effectively.

Tablet Growth Has Flatlined

idc.gifIDC has new research into tablet shipments and as a result has now reduced the forecast up to 2019. Android currently remains the leader with an expected 67.4% share this year while iOS is expected to have 25.6% share. Windows trails at 7%. The following chart shows how growth has flatlined…

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IDC 2014 Western European Smartphone Stats

idc.gifIDC has new data on 2014 European smartphone shipments that shows that both Android and iOS gained market share. The other smartphone OS market shares are relatively small.

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70% of people in Western Europe now have a smartphone. 28 new smartphone brands entered the European market last year. IDC thinks  Windows Phone will grow this year due to its link to Microsoft enterprise systems. Tellingly, they don’t provide any estimates on this growth.