Strategy Analytics has latest research that shows about 1.3 billion smartphones were shipped in 2014. Of these, about 1 billion were Android. Meanwhile, IDC released numbers that agree with the 1.3 billion smartphones being shipped.
I continue to regularly update my market research site with these and other free mobile market research releases.
IDC has new research into Smartphone shipments and predictions for 2018. 1.3 billion smartphones will ship this year representing an increase of 26.3% compared to 2013. However, this growth is set to decline to about 9.8% compound annual growth between 2014 and 2018. The respective Android and iOS market shares are expected to stay at about the same order of magnitude over this period.
If IDC are right, this means we will be entering a relatively stable period for mobile developers with no major differences in market share likely to cause developers to switch between platforms.
Generally speaking, if you are selling something then iOS will continue to be your most important platform as it’s a self-selecting group of users who have higher disposable income. If you are providing a service and need reach, then Android is your most important platform as it represents 82.3% of devices in use. However, my usual advice applies – survey your intended users and see what devices they own. Depending on your industry, you might be surprised.
Scientiamobile has a MOVR report for April to July 2014
. It’s a free report (pdf
) based on WURFL and WIT usage data. It gives information on smartphone and tablet use across manufacturers, devices, operating systems, screens size and countries.
The report covers only a small subset of the raw data that’s also available as csv and JSON data. The data is useful if you wish to analyse usage in a specific country or for a class of devices.
- Handset fragmentation is increasing
- Smaller brands are gaining traction
- Established downbeat brands such as Sony and Motorola are seeing a resurgence
- Huawei and Wiko are seeing huge growth
The above is driven by increasing separation of handset and tariffs. This is causing consumers to realise the true cost of handsets and seek out cheaper alternatives.
"OS shares across Europe have stabilised with Android holding its position as the number one operating system in Europe, with a 72.4% share of the market. It is followed by Apple with a 17.5% share, while in third place; Windows’ European market share stands at 8.4%"
What does this mean for developers? We need to be vigilant as to what devices are becoming popular and change our basket of test devices accordingly.