Archive for March, 2010

Freemium for Carriers

Wednesday, March 31st, 2010

Funambol has a new free (registration required) white paper on ‘Using Free-nomics to Avoid Pipe-ification. It considers the freemium model for carriers who are "battling deep-pocketed competitors who deploy freemium-based mobile services".
Strategies for making money from free services include…

Try-then-buy (as used by Apple)
Premium content (as used by Apple, Nokia, Vodafone)
Premium […]

MoMo London Demo Night

Tuesday, March 30th, 2010

There were 14 demos at last night’s MoMo London. Here are some of my thoughts from the evening…

I was surprised with the breadth of platforms being supported rather than everything being just iPhone-centric. Each company had their own reasons for choosing their particular platform (or platforms).
I observed that companies seem to be mainly developing for […]

My Android Market Sales

Monday, March 29th, 2010

As I am selling my own app on the Android Market rather than freeware/developed for others, I can share some sales statistics.
In the last 11 days since I launched my Database App…

I have only had 21 sales
1 was cancelled by Google due to card fraud
1 was via PayPal. Incidentally, […]

Multitasking a non-issue?

Friday, March 26th, 2010

I have been reading the post on engadget titled ‘Mobile Multitasking is Mostly a Myth’ where Michael Gartenberg thinks "it’s a non-issue for the most part".
I tend to disagree. I have worked on many Symbian, Windows Mobile projects and BlackBerry projects over the years that have depended on an application listening to […]

Admob February 2010 Metrics

Thursday, March 25th, 2010

The latest Admob Metrics report (for February 2010) is now available.
"In February 2010, the leading smartphone operating systems in the AdMob network were the iPhone OS, Android, and Symbian. Over the last year, the iPhone increased its share of smartphone requests from 33% to 50% while Symbian’s share of requests fell from 43% to 18%."
"Android […]

Admob Publisher Survey

Wednesday, March 24th, 2010

A very recent Admob publisher survey shows some interesting trends…

The report also shows that the majority of Admob’s surveyed publishers are developing for either Android and/or iPhone. BlackBerry, WebOS, Symbian, Windows Mobile and Java ME are currently much less popular. Also, more developers are now making money by using in-app advertising rather than selling their […]

Compete End User Research

Tuesday, March 23rd, 2010

There has been a lot of backward and forward looking research recently on app stores, platforms and manufacturers.  Hence, it’s refreshing for to see Compete doing some end-user focussed research. Their latest study shows that smartphone users are a ready and willing audience.

Consumers’ primary usage of their smartphones is for reasons of personal productivity and […]