Archive for March, 2011

Android Market In-App Billing

Wednesday, March 30th, 2011

Google has finally launched in-app billing for Android. The big question for me is whether this will help drive revenue for developers. At the moment, with a few exceptions, the Android Market isn’t that good for selling apps. It will be interesting to see if it’s possible to entice users with free apps and then […]

Ovum Mobile OS Predictions

Monday, March 28th, 2011

Ovum, part of the Datamonitor Group, has predicted that Android will help  double the smartphone market by 2016 to reach 653 million. Some other predictions…
  

Android will outperform Apple with a massive 20.5 per cent lead on market share.
Smartphones will grow at a compound annual growth rate of 14.5 per cent between 2010 and 2016.
Android will account […]

Apps as a Defensive Play

Friday, March 25th, 2011

There’s a thought provoking article at AboveTheCrowd on Google’s business model for Android. It explains how Android might actually be a defensive play rather than quest for profit in that it helps prevent other phones (and mobile OSs) coming between Google and end-users.
The same strategy can be applied to apps in general. While a few developers can […]

Social Networking in Apps

Thursday, March 24th, 2011

Zokem has some useful statistics and charts related to my post yesterday on app face time and installs per day. 

 It’s clear that social networking is relatively very popular on mobile. For developers, this probably means thinking more about tieing your app into social networking services either through direct APIs or through the associated social network […]

Users Adding Just 2.5 Apps per Month

Wednesday, March 23rd, 2011

Wireless Intelligence recently commissioned a UK/US study to help understand how smartphone users are interacting with iPhone, Android, BlackBerry and Symbian mobile apps. Here are some insights…

Apps accounted for an average of 667 minutes of face time per user per month, only slightly less than the time spent on messaging (671 minutes), and well ahead of […]

UI Design Tips

Tuesday, March 22nd, 2011

While I don’t profess to be a mobile UI/UX expert, I have created many mobile user interfaces in my time, sometimes from scratch, other times to peoples’ specifications. The problem is that people are often thinking so much about screens and controls that they become blind to some basic issues. Here are some areas that catch people […]

Mobile Dos and Don’ts for a Context Driven World

Monday, March 21st, 2011

Gartner has a recent press release on Eight Dos and Don’ts to Drive Sales Using Context-Enriched Mobile Applications.

Profile Creation - allow at any point.
All Devices Are Not Created Equal - map capabilities to the device.
Community Participation - cede control to the user.
Convenience vs. Nuisance - leverage all channels without being a nuisance.
Partnerships - ensure they know what they need […]