Archive for January, 2012

Mobile Internet and Smartphone Adoption

Monday, January 30th, 2012

Google has some new research performed by Ipsos on Mobile Internet & Smartphone Adoption (pdf). The research covers the United States, the United Kingdom, Germany, France and Japan.

Some interesting conclusions…

More consumers now use a mobile phone (feature phone or smartphone) than a computer (desktop or laptop) across all five countries.

The demographics of smartphone users are also shifting, […]

Global Tablet Shipments

Friday, January 27th, 2012

Strategy Analytics has some latest statistics on global tablet shipments for Q4 2011. Global tablet shipments reached 26.8 million units for that quarter which is an increase of 150% year on year.
 

The iPad saw a contraction of market share that was taken up by Android tablets. While Apple iPads are still more popular, I believe […]

The Long Tail of Android Devices

Thursday, January 26th, 2012

There’s a growing number of devices that aren’t officially sanctioned by Google. What are the implications for developers such as myself?
First of all, sanctioned devices, called ‘Google Experience’ devices, have passed Google’s compatibility test suite. This allows them to run Google’s apps such as Gmail, Maps, and Market or as Google call them ‘Google Experience […]

Mobile Marketing Flaws

Wednesday, January 25th, 2012

There’s a thought provoking post at Mashable on "5 Flaws in Your Mobile Marketing Strategy". It talks of the following flaws in current apps…

De-Emphasizing the Unique Nature of the Medium
Treating Connected Consumers as Stationary Targets
Ignoring the Power of Contextual Relevance
Employing Old World, Unidirectional Strategies
Not Offering Value in Exchange for Value

These are the flaws from a […]

The Implications of App Use on App Design

Tuesday, January 24th, 2012

I came across an interesting paper on Falling Asleep with Angry Birds, Facebook and Kindle – A Large Scale Study on Mobile Application Usage (pdf). It describes a study of 4,125 users, between August 16th 2010 and January 25th 2011. The main conclusion of the study is that mobile device users spend almost an hour a […]

Updated Mobile Market Research

Monday, January 23rd, 2012

I have updated my listing of Mobile Market Research to include some research from the last few months. Some of the older links from as far back as 2004 no longer work. However, I have kept them because the titles hold some information.
It’s also often possible to use the WayBackMachine to find the original article. […]

News Hound for Android Tablets

Monday, January 23rd, 2012

One of the problems with having a blog is having enough to write about. When short for something to write about I tend to search for new recent news articles that either inspire me to write or can be used as a basis for something on which I can comment.
For years, I used the Delicious […]